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The Business End of Farm to Fork: How can companies help deliver truly sustainable food systems?


The Business End of Farm to Fork:  How can companies help deliver truly sustainable food systems?

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The EU’s new flagship food policy - The Farm to Fork Strategy (F2F) - was released on May 20th, confirming the aspiration of the EU executive to transform the way of producing, distributing and consuming food in the EU and beyond. The strategy is at the heart of the European Green Deal aiming to make food systems economically efficient, fair, healthy and environmentally-friendly.

The strategy also aims to accelerate our transition to food systems that are sustainable as well as resilient to crises such as the Covid-19 pandemic. The use of innovative technologies in producing food, and the corresponding investments companies need to make, will be essential in achieving these goals.

On the consumption side, the F2F Strategy aims to improve the availability and price of nutritious and sustainable food and to promote adoption of healthy and sustainable diets by consumers. Key elements include improving consumer information, strengthening sustainable food procurement and encouraging adoption of fiscal measures that support sustainable food consumption.

The F2F Strategy is also a central part of the EU recovery plan. Executive Vice-President Timmermans claims it holds the potential to create immediate business and investment opportunities to restore Europe’s economy.

Join this EURACTIV Virtual Conference to discuss the role of business in making the F2F strategy a success. Questions to be discussed include:

-How can companies help deliver truly sustainable food systems? What is needed?
-How can citizens make better-informed choices about the food they consume?
-How to juggle consumers' purchasing power and willingness to pay, food affordability and the true price of food?
-How best to align objectives, targets and timelines between all Green Deal initiatives to ensure a predictable regulatory environment for business, encouraging the innovation needed to achieve sustainable food systems?

Register here

Supported by:




Claire Bury, Deputy Director-General, DG SANTE, European Commission
Herbert Dorfmann MEP, Member AGRI Committee, Rapporteur, “Initiative Report on the Farm to Fork Strategy”, European Parliament
Silviu Popovici, FoodDrinkEurope Vice-President and Chief Executive Officer PepsiCo Europe


Dave Keating, Journalist, EURACTIV


10:00 - 10:05 Welcome
10:05 - 10:30 Opening statements from speakers
10:30 - 11:15 Discussion and Q&A


Simona Ovesea
+32 (0)2 788 36 86