Media Partnership - The European Green Deal: How does the German Mineral Water Sector Contribute?
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The European Green Deal affects sectors of the European economy in different ways and poses a major challenge. The German natural mineral water sector is in a quite favourable situation. It embodies the principle of sustainability in several ways and thus already makes an important contribution to achieving the goals of the Green Deal:
• Natural mineral water is a sustainable product which is naturally pure and contributes to healthy nutrition of people. The sector relies on a European water policy which aims at protecting all underground water resources against negative environmental influences and threats caused by climate change.
• The German natural mineral water sector practices circular economy principles with a deposit-based system of reuse, refill and recycling of the packaging.
• With the sector initiative “Climate Neutrality 2030”, the German natural mineral water sector is contributing to the EU's climate protection goals.
What are the characteristics of these initiatives and which role do they play in the context of increasing sustainability requirements for the business? How does the natural mineral water sector contribute to the Green Deal in an efficient and sustainable way? Is such a strategy a solid basis for long-term stable framework conditions in an industry that mainly consists of family-run small and medium-sized companies?
Join this virtual conference to discuss the next steps the EU and the natural mineral water sector need to take together to protect the climate and the most valuable resource there is: water.
ORGANISED BY: Verband Deutscher Mineralbrunnen e.V. (VDM) & Genossenschaft Deutscher Brunnen eG (GDB)
MEDIA PARTNER: EURACTIV
This event will have German translation.
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Keynote VDM: Dr. Karl Tack, President, German Mineral Water Association (Verband Deutscher Mineralbrunnen – VDM)
Keynote GDB: Markus Wolff, Chairman of the Board, Cooperative of the German Mineral Water Companies (Genossenschaft Deutscher Brunnen – GDB)
Jutta Paulus MEP, Member ENVI Committee, European Parliament
Stefan Sipka, Policy Analyst, European Policy Center
Clarissa Morawski, CEO, Reloop
Udo Kremer, Managing Director, VDM
Tobias Bielenstein, Director Public Affairs, Sustainability and Communications, GDB
Dave Keating, Journalist, EURACTIV
16:30 – 16:55 Welcome and key note speeches
16:55 – 17:55 Panel discussion
17:55 – 18:00 Closing statements
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