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Empowering consumers to make healthy food choices


Empowering consumers to make healthy food choices

Watch the recording here

As part of the EU’s Farm to Fork Strategy, at the end of the year the European Commission will propose a harmonised mandatory front-of-pack nutrition labelling system. This is designed to help consumers make informed, sustainable and health-conscious food choices across Member States. The Commission’s proposal will also include setting up nutrient profiles to restrict the promotion of foods high in fat, sugars and/or salt with the aim of facilitating a shift to healthier diets and to drive food reformulation.

There is a lot at stake for consumer choice. According to the wider food and beverage industry, the upcoming proposal should be easy to interpret and, based on dietary guidelines, ensure that consumers are well informed about the nutritional benefits of food and drink products. But some industry stakeholders are concerned that the focus of EU policymakers on specific nutrients risks entrenching negative perceptions around certain food products, despite scientific evidence that supports their positive contribution to European diets.

Join this EURACTIV Hybrid Conference to discuss the importance of a balanced approach in assessing the nutritional benefits of beverages and food products. What are the potential implications of a new, mandatory front-of-pack labelling system to help inform consumer choices? Taking the example of the fruit juice sector, the debate will discuss the latest policy developments, industry perspectives and scientific research in this area and look ahead at what to expect in 2023.

Watch the recording here

Supported by:


Brussels Network Office - International Press Centre
1 Bd Charlemagne // 2nd floor


Roser Domenech Amado, Acting Director for One Health, DG SANTE, European Commission
Christine Schneider MEP, Member AGRI Committee, European Parliament
Tomislav Sokol MEP, Substitute ENVI Committee, European Parliament
Emma Calvert, Senior Food Policy Officer, BEUC
Milica Jevtic, Regulatory Consultant, European Fruit Juice Association
Dr. Carrie Ruxton, Science Director, Fruit Juice Science Centre


Mariam Zaidi
Journalist, EURACTIV


12:00 – 12:30 Registration of Participants
12:30 – 12:35 Welcome
12:35 - 12:50 Panellist statements
12:50 – 13:40 Discussion and Q&A
13:40 – 13:45 Closing statements


Ana Alexandrescu

Related article

Solution to food labelling puzzle to be found under Swedish presidency

Solution to food labelling puzzle to be found under Swedish presidency

The European Commission and EU lawmakers will keep putting together all the pieces of the complex front-of-pack food labelling puzzle during the upcoming Swedish EU Council presidency after little progress was reached under the Czech one.