Euractiv Events

Packaging in e-commerce: Roles, responsibilities, best practice


Packaging in e-commerce: Roles, responsibilities, best practice

E-commerce has given shoppers the ability to purchase products on demand and at competitive prices. According to 2017 data from eMarketer, e-commerce is currently responsible for 10% of all retail sales, and will grow to nearly 15% by 2020. Smithers Pira forecasts that the overall market for e-commerce packaging will grow rapidly in the coming years – expanding at a compound annual growth rate of 14.3% from 2017 through to 2022.

Packaging has long served as a major champion and differentiator for brand marketing on the shelf, yet it has been an overlooked area of e-commerce marketing, with much of the focus being put upon sales and advertising. Customers who receive attractive looking packaging from a brand are much more likely to share their purchase on social media, giving invaluable free publicity as well as loyalty from that customer.

The increase in packaging from e-commerce comes with challenges. As policymakers and consumers both seek the most environmentally-friendly solutions, how do packaging companies achieve the perfect balance of goods arriving in a pristine condition, with minimum economic and environmental cost?

Educating consumers to reduce, reuse, and recycle packaging from e-commerce goods they receive is a growing priority. And attention should be further focused on return policies being open to mis-use.

EURACTIV invites you to this Stakeholder Forum to discuss roles, responsibilities and best practice in e-commerce packaging.

Questions will include:
- Can packaging facilitate the growth of e-commerce?
- Is 100% recyclability of e-commerce packaging achievable?
- How are consumers influencing packaging companies? What role for consumer incentives?
- What is the definition of "appropriate packaging"?
- What role for new innovations in the industry?

Supported by:


Press Club
Rue Froissart 95, 1000 Brussels

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To be confirmed.


17:00 – 17:30 Registration
17:30 – 18:00 Introductory speaker statements
18:00 – 19:00 Open discussion / Q&A
19:00 – 20:00 Networking reception


Marta Jasinska
+32 (0) 2 788 36 97