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Artificial intelligence is transforming the way societies interact with information, offering new opportunities for innovation while raising important questions about trust and accountability. In recent years, the EU has taken significant steps to ensure that AI development is human-centric and trustworthy, notably through the AI Act and complementary initiatives to support adoption and compliance.

Building on these foundations, the AI Continent Action Plan and Apply AI Strategy, launched in 2025, aim to make Europe a global leader in AI. These initiatives seek to boost research and industrial capacity, strengthen competitiveness, and ensure that AI technologies uphold fundamental rights and democratic principles. They include measures to support AI adoption across sectors, enhance skills through the AI Skills Academy, and facilitate compliance with the AI Act via dedicated services.

At the same time, large-scale disinformation campaigns remain a major challenge for Europe. The rapid spread of false narratives online threatens media freedom and democratic resilience, requiring timely detection and effective countermeasures. AI-based tools, combined with human expertise, can play a role in monitoring and analysing vast volumes of content across platforms and languages, supporting fact-checkers and media professionals in identifying emerging risks.

Join this Euractiv Hybrid Conference, supported by the Horizon Europe project AI4TRUST, to discuss how AI can strengthen Europe’s response to disinformation while safeguarding media freedom and trust. Questions to be addressed include:

- How can AI-based tools complement human fact-checking and improve detection of disinformation across platforms and languages?
- What policy frameworks are needed to ensure transparency, accountability, and ethical use of AI in combating disinformation?
- How can the EU foster collaboration between researchers, media professionals, and policymakers to build a resilient information ecosystem?
- What role should European initiatives such as the AI Act, Democracy Action Plan, and European Media Freedom Act play in supporting these efforts?

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