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Fake news, misinformation and disinformation have always existed. Today these can be disseminated faster and further than ever before.

The spread of fake news to exacerbate crises, deepen divisions, and incite political and even physical harm highlights the detrimental consequences of this phenomenon on the effective functioning of democratic societies in Europe.

Monitoring and analysing large volumes of online content is beyond the capacity of human ability. But we can use a trustworthy and human-centred AI to protect the integrity of information we share and limit the spread of disinformation online.

New data shows that the media sector is one of the sectors most affected by artificial intelligence (AI), with 90 per cent using AI for news production. GenAI technologies present new opportunities for newsrooms – but risks too.

Join us on Thursday, 27 March 2025 between 12:30 and 13:30 to discuss this and more in this Euractiv’s Twitter Chat – part of the Horizon Europe project AI4TRUST.

Our Twitter account @Euractiv will share the following questions on Twitter and invite you to share responses using #AI4TRUST:



Q1. How do you think AI will reshape the future of news reporting?

Q2. Do you believe AI can enhance reader engagement without compromising journalistic integrity?

Q3. How do we ensure AI-generated content doesn’t amplify bias or misinformation?

Q4. Who’s accountable if AI makes a mistake when analysing data: journalists or developers?

Q5. Deepfakes, synthetic media, misinformation… Is AI part of the problem or the solution?



A Twitter Chat is a discussion between Twitter users that get online at a pre-arranged date and time to discuss a specific topic using a designated #hashtag (for this chat it’s #AI4TRUST). The hashtag links the questions and answers in a virtual conversation.

As the host of the Twitter Chat, @Euractiv will post questions identified as Q1, Q2 and so on, to prompt answers/replies from participants, which should be identified as A1, A2 and so on. When preparing your answers make sure they fit Twitter's character limit.

We will moderate the answers and ask follow up questions to participants. Please be sure to use the #AI4TRUST when answering the questions.

The Twitter Chat will last about an hour. The best way to see the entire conversation is to search for the hashtag #AI4TRUST on Twitter and switch to the "latest tweets" tab.

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