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The Just AI Transition: Where are the opportunities and threats?


The Just AI Transition: Where are the opportunities and threats?


We are at the beginning of a rapid period of transformation of our economy and society due to the convergence of many digital technologies. Artificial Intelligence (AI) is central to this change and offers major opportunities to improve our daily lives.

AI has become an area of strategic importance and a key driver of economic development. It can bring solutions to many societal challenges from treating diseases to minimising the environmental impact of farming. Connected and autonomous vehicles, image recognition, and AI-supported medical diagnostics are just some areas increasingly deployed in industry, government, and commerce that will soon be commonplace. However, socio-economic, legal and ethical impacts have to be carefully addressed. This is the ‘European approach, the Commission advocates.

There is strong global competition on AI amongst the US, China, and Europe. For the EU, it is not so much a question of winning or losing a race, but finding the right way of embracing the opportunities offered by AI in a way that is human-centred, ethical, secure, and true to the EU's core values. Member States and the European Commission are developing coordinated national and European strategies that build on its areas of strength including GDPR, excellent research, leadership in some industrial sectors like automotive and robotics, a solid legal and regulatory framework, and rich cultural diversity.

We still know very little about how AI will impact the way we think, make decisions, relate to each other, and how it will affect our jobs. This uncertainty can be a source of concern. The future is not yet written.

Join this EURACTIV Virtual Conference to discuss the transition towards a successful development and use of AI in Europe, in a way that citizens will trust and embrace it.


Supported by:





Lucilla Sioli, Director for Artificial Intelligence and Digital Industry, DG CONNECT, European Commission


Dragos Tudorache MEP, Chair of the Special Committee on Artificial Intelligence in a Digital Age, European Parliament
Joanna Bryson, Professor of Ethics and Technology, The Hertie School of Governance
Loubna Bouarfa, Founder and CEO, Okra Technologies
Torbjørn F. Folgerø, SVP and Chief Digital Officer, Equinor


Brian Maguire, Journalist, EURACTIV


15:15 – 15:20 Welcome
15:20 – 15:25 Keynote speech
15:25 – 15:40 Opening statements from speakers
15:40 – 16:25 Discussion and Q&A
16:25 – 16:30 Closing remarks


Simona Ovesea
+32 (0)2 788 36 86

Related article

More funding and research: how can the EU advance in AI?

More funding and research: how can the EU advance in AI?

As AI technologies develop and their uses in everyday life become more and more relevant, EU countries need a framework to regulate this transition. To talk about AI advances in Europe, speakers across different areas of the industry gathered in a EURACTIV panel on 17 March. 

Highlights video