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Euractiv organises policy events (hybrid, virtual, in-person) in Brussels and other European capitals.

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What lies ahead for new nicotine products?


What lies ahead for new nicotine products?

This debate was held under ‘the Chatham House Rule’.

As of 2022, the European Commission is evaluating the EU framework for tobacco control.

The evaluation, which is anticipated to conclude in late 2024, is mainly driven by the emergence of new nicotine products and the rapid innovation of the nicotine sector. This has led the Commission to question if the Directive remains fit for purpose: ensuring the smooth functioning of the internal market while taking a high level of public health protection into account, especially among youth.

While acknowledging the risks associated with potentially reduced risk products, some stakeholders from academia, the tobacco industry and EU citizen groups underline the harm reduction potential of these alternatives, emphasising the importance of scientific substantiation and evidence-based regulatory decisions.

Join this Euractiv Stakeholder Workshop to discuss the potential impact of a revised EU framework for tobacco control, and specifically what it would mean for potentially reduced risk products. Questions to be discussed include:

- Certain Member States claim to be enacting successful tobacco harm reduction strategies. What does this mean concretely? And how is it impacting the use of new products and the decline in combustible tobacco use rates?
- How can policymakers prevent youth access to novel nicotine products while still offering adult combustible tobacco users access to less harmful alternatives?
- What is the role that flavours play in new nicotine products?


Euractiv Network Office
Boulevard Charlemagne 1, 1041 Brussels

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Johan Nissinen MEP
Member SANT Committee, European Parliament

Judy Gibson
Membership Director, INNCO

Dr. Konstantinos Farsalinos
External Research Associate, University of Patras

Sean Roberts
Chief Legal and Corporate Affairs Officer, Imperial Brands


Brian Maguire


12:00 - 12:30 Registration of participants
12:30 - 12:35 Welcome
12:35 - 12:50 Panellist statements
12:50 - 13:40 Discussion and Q&A
13:40 - 13:45 Closing statements

Followed by a light networking lunch.


Euractiv Events