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Being young and responsible in times of crisis – How can partnerships help empower young adults to make the right choices?


Being young and responsible in times of crisis –  How can partnerships help empower young adults to make the right choices?


Following an unprecedented and difficult year for everyone, the impact has been particularly significant on young adults. No group has been unaffected by the pandemic, but some have been hit especially hard, not only economically, but socially and psychologically. This has especially affected young adults, triggering depression, loneliness and other mental health issues. In some cases, the situation has led to increased risks of alcohol abuse and non-respect of sanitary guidelines.

Alongside this, young adults have found themselves on the receiving end of blame for the propagation of the virus. This has contributed to the frustration and desire of young people to demonstrate that they are behaving safely and responsibly.

Erasmus Student Network and Pernod Ricard launched "Responsible Party" in 2009 with the aim of reducing harm and raising awareness amongst young adults on the risks of overconsumption of alcohol. After 12 years, this public-private partnership has discovered a new relevance. Young adults seek to be empowered to make the right choices, and in this difficult period, programmes like Responsible Party can help provide the tools for them to act responsibly.

This year, such partnerships have become digital, providing a useful platform for sharing positive content and tips for leading a responsible lifestyle during the pandemic. Thanks to this new digital approach, these programmes have been able to generate discussions amongst other vulnerable groups on responsible drinking, attracting a wider group of stakeholders throughout society. A sense of solidarity has emerged between generations and groups that have been the most affected and brought unity in the desire to move forward together in a responsible way. Such cross-stakeholder collaborations and partnerships are important to build and develop programmes such as Responsible Party, which aim to ensure a safe, responsible and convivial future for all young adults throughout Europe and beyond.

EURACTIV invites you to a high-level debate to discuss:

-How in the current times can young adults demonstrate their responsibility?
-What 'prevention role' can digital platforms play?
-How partnerships can enable young adults to bring conviviality back in a responsible way (RP, Horeca sector…)
-How the different stakeholders in society can support one another to ensure we are all responsible once life goes back to ‘normal’.


Supported by:

Responsible Party NEW


Press Club
Rue Froissart 95, 1000 Brussels

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Themis Christophidou, Director-General, DG EAC, European Commission


Nicolae Stefanuta, Member of the European Parliament
Alexandre Ricard, CEO, Pernod Ricard
Kostis Giannidis, President, Erasmus Student Network
Marie Audren, Director General, HOTREC
Panagiotis Chatzimichail, Board Member, European Youth Forum


João Pinto, Researcher at the University of Minho, Portugal and former ESN President


Dan Luca, Vice President, EURACTIV


16:00 Registration
16:30 Introduction to the debate
16:35 Video statement
16:40 Panel debate
17:45 Wrap up
18:00 Signing of the declaration


Tamara Novel

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