Events Calendar

Euractiv organises policy events (hybrid, virtual, in-person) in Brussels and other European capitals.

Euractiv Events

Enhancing traceability to combat counterfeiting and illicit trade


Enhancing traceability to combat counterfeiting and illicit trade

The definition of new international standards and control processes to fight counterfeiting and cross-border illicit trade is increasingly considered as a priority by industries and policy makers. Businesses representatives will share their insights from practical case studies to help tackle the problem of illicit trade through the design and adoption of new technological applications. Representatives from international organisations and European institutions shared their perspectives on policy developments and regulatory approaches.

The high-level seminar represented an opportunity for industries across different sectors and policy makers to exchange their views on best practices in tracking, tracing and authenticating traded goods. In this context, the Coalition Against Illicit Trade presented its new white paper and recommendations for action at the national, European and International levels.

Questions discussed included:
- Critical factors governing traceability processes
- The role of industry and public authorities for practical implementation
- Drivers for technological innovation and industry adoption
- Ensuring the interoperability of tracing systems across countries
- Improving operational effectiveness, reporting and auditing

Supported by:


Rue de la Loi 42, 1040 Brussels

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- Thomas Gering, President of the Board, Nano4U
- Eric Marin, Deputy Head of Unit - Alerts, Traceability and Committees, DG Health and Food Safety (SANTE), European Commission
- Piotr Stryszowski, Economist, Directorate for Science, Technology & Industry, OECD (via Skype)
- Mark van der Horst, Director EU Affairs, UPS Europe
- Geoffroy Bessaud, Associate Vice-President, Corporate Anti-Counterfeiting Coordination Cooperation Security, Sanofi
- Diane Taillard, Director, Safety & Traceability, GS1


11.30 – 12.00 Registration
12.00 – 13.30 Panel discussion incl. open debate


Stina Barth
+49 30 20 889 003