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#AI4TRUST Bluesky Chat "AI and disinformation – How can Europe safeguard trust in the media?"

23-02-2026

#AI4TRUST Bluesky Chat "AI and disinformation – How can Europe safeguard trust in the media?"

AI is already shaping how Europe detects, tracks, and responds to disinformation - but is it actually helping, or just adding new complexity?

In this open online debate on Bluesky, we’re bringing together journalists, fact-checkers, researchers, technologists and curious citizens to unpack what AI really changes on the ground. Where does it genuinely add speed, scale, and insight? Where does it introduce blind spots, over-reliance, or new risks? And as EU AI rules move from policy talk to daily practice, who benefits - and who worries?

Across five big questions, we’ll explore whether Europe can build a shared cross-border approach to disinformation, or whether language, platforms, and national systems will keep responses fragmented. We’ll also look ahead: when the next major disinformation wave hits, what should humans take the lead on - and what should we not hand over to AI?

Join the conversation on Bluesky, share your perspective, and challenge others. Short takes, long threads, lived experience - all welcome.

Join us on Monday, 23 February 2026 between 12:30 and 13:30 to share your perspective, and challenge others. Short takes, long threads, lived experience - all welcome.
We will debate this and more in this Euractiv’s Bluesky Chat – part of the Horizon Europe project AI4TRUST.

Our Bluesky account @euractiv.com will share the following questions on Bluesky and invite you to share responses using #AI4TRUST:

Q1. What has AI actually changed in how Europe detects and responds to disinformation?
Q2. Where does AI genuinely add value in fighting disinformation today, and where does it still risk creating new blind spots?
Q3. As EU AI rules move from theory to practice, what worries journalists, fact-checkers and readers most about relying on AI tools?
Q4. Can Europe build a shared approach to detecting cross-border disinformation, or will responses remain fragmented by language and platform?
Q5. When the next major disinformation wave hits, what should humans do – and what should AI not be asked to do?

How does a Bluesky Chat work?

A Bluesky Chat is a discussion between Bluesky users that get online at a pre-arranged date and time to discuss a specific topic using a designated #hashtag (for this chat it’s #AI4TRUST) The hashtag links the questions and answers in a virtual conversation.

As the host of the Bluesky Chat, @euractiv.com will post questions identified as Q1, Q2 and so on, to prompt answers/replies from participants, which should be identified as A1, A2 and so on. When preparing your answers make sure they fit Bluesky's character limit.

We will moderate the answers and ask follow-up questions to participants. Please be sure to use the #AI4TRUST when answering the questions.

The Bluesky Chat will last about an hour. The best way to see the entire conversation is to search for the hashtag #AI4TRUST on Bluesky and switch to the "latest" tab.

Find out more about the AI4TRUST project here.

Supported by:

AI4Trust

Location

Online

Moderator

@euractiv.com - Euractiv Bluesky account

Schedule

12:30 Start of #AI4TRUST Bluesky Chat
13:30 End of #AI4TRUST Bluesky Chat
The times are in Brussels time

Contact

EU Projects Team
projects@euractiv.com
+32 (0)2 226 58 10