Events Calendar

Euractiv organises policy events (hybrid, virtual, in-person) in Brussels and other European capitals.

Euractiv Events

MEDIA4EUROPE CONFERENCE - Business Transformation of NEWS media: Content Sharing, Data and Stars4Media


MEDIA4EUROPE CONFERENCE - Business Transformation of NEWS media: Content Sharing, Data and Stars4Media


The #Media4Europe Conference covers several policy and media infrastructure projects. These initiatives focus on fostering a healthy digital ecosystem, notably upskilling media professionals and embracing AI and Data automation in NEWS Media. As a part of rebalancing the market from GAFA gatekeepers, media competitiveness serves democracy and content disinformation strategy. In line with media sector crises and the EU priorities, Europe’s MediaLab (Fondation EURACTIV) is working on them with different consortia, preparing larger future NEWS programmes.

The Content Sharing Study analyses the feasibility of a European online platform for quality news. The Consortium is led by IDATE DigiWorld and includes experts in law, cross-border media and advertising data.

The strategy study on the media dataspaces will kick-off in October 2021 on behalf of the DG CONNECT. Consortium partners also include PwC (EU Service), University of Leuven and Carsa. Both strategy studies now shed light on funding calls for content and data sharing platforms.

Media innovations will take center stage during the Media4Europe conference with Stars4Media that supports upskilling of media professionals from 76 media through cross-border projects on media innovation. Stars4Media was a pilot project voted by the European parliament, now implemented by Vrije Universiteit Brussel (VUB), Europe’s MediaLab (Fondation EURACTIV), the European Federation of Journalists (EFJ) and the World Association of News Publishers (WAN-IFRA).

Under the NEWS initiative of the EU’s media and democracy Actional Plan (MAAP) expect further focus on business and newsroom transformation. Make sure not to miss discussion converging both media and policy trends!


Supported by:



Brussels Network Office - International Press Centre
1 Bd Charlemagne // 2nd floor


Opening remarks:

Vera Jourová, European Commission Vice-President for Values and Transparency

Confirmed panellists:

Irene Braam, Bertelsmann foundation
Roman Imielski, Gazeta Wyborcza
Maria Joao Rodrigues, Foundation for European Progressive Studies (FEPS)
Alberto Rabbachin, Directorate-General for Communications Networks, Content and Technology, European Commission


Christophe Leclercq, EURACTIV & Europe’s MediaLab (Fondation EURACTIV) Founder

Stephen Fozard, Project Director, Global Alliance for Media Innovation project, WAN-IFRA


12:00 - 12:30 Registration & light lunch (at EURACTIV premises)

12:30 - 12:35 Opening speech

12:35 - 12:45 Content Sharing Study
- Presentation of findings and recommendations by Marc Sundermann, Europe's MediaLab and Jacques Bajon, IDATE

12:45 - 12:55: Keynote speech
- Opening remarks by European Commission Vice-President Vera Jourová

12:55 - 13:40 Highlight session on Industrial Strategy and Data (High Level Panel Discussion) and Q&A
- High-level public session interventions, in person from the EURACTIV studios, moderated by Christophe Leclercq

13:40 - 13:50 Short break

13:50 - 14:20: Stars4Media: presenting Second Edition Macro-themes + discussion with selected beneficiaries
- Moderated by Stephen Fozard, Stars4Media Consortium Partner

14:20 - 14:30 Closing session


Tamara Novel

Related article

Jourová calls for cross-border media cooperation

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Highlights video